Planned Giving Legacy

Gifts of Stock

Still a Smart Way to Give

Appreciated stock can be the ideal choice for donors who want to make an impact with their charitable giving at a substantially reduced cost. The secret is in the double tax benefit.

Suppose you decide to give us 100 shares of stock with a current fair market value of $5,000. You bought the stock for only $1,000 more than a year ago. Today, you can deduct the full $5,000 on this year’s income tax return. The $4,000 capital gain is not taxed, even though it has “inflated” your charitable deduction. Avoiding the capital gain makes it possible to give stock at a lower actual cost to you rather than making a cash gift.

If you would like more information on Maximizing Tax Savings with Gifts of Appreciated Stock, please download the informative PDF by clicking here.

How Can You Benefit?

It’s easy to find out. Please call or email us and we’ll be happy to answer any of your questions. You can request a free, no-obligation proposal, which will spell out the anticipated financial and tax benefits of a hypothetical gift. We will provide you with the procedures for making a gift of your choice which will help to ensure that you receive the maximum benefits from your gift.


Office of Donor Relations

MaryAnn Drennen
Southern New England Division
855 Asylum Avenue
Hartford, CT 06105
Office: (860) 702-0036
Email: MaryAnn.Drennen@use.SalvationArmy.org


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